SkyTeam Wildfire Partners With Lyft
SkyTeam Wildfire has partnered with Lyft to ensure the safe travel of Wildfire users in the Berkeley area. Students and community members often decide to walk late at night to avoid the cost of transportation or simply out of habit. Wildfire’s partnership with Lyft will allow users to get 25% off when requesting a Lyft ride through Wildfire for new and existing Lyft users.
This program will incentivize users to turn to a safer alternative for getting to and from their destinations whether it is dark outside or there is an emergency in the area. The Wildfire user base is growing rapidly as the demand for their real-time emergency updates grows as well. The Wildfire team was highlighted in a Berkeleyside article for targeting public safety with a crowdsourcing model.