SkyTeam Smartbod Is Now Lioness
Formerly Smartbod, SkyTeam Lioness has announced the rebranding of their company and product name to Lioness. The team has placed a great deal of emphasis on conveying their company’s mission through their brand. Lioness has come to epitomize their themes of customer discovery of sexual health and empowerment.
The team’s target audience is women and the term lioness captures a sense of pride and confidence, and combines it specifically with femininity. The team carefully selected the company design, while accounting for image details and color selection. The final logo design is a great representation of the Lioness product, and the team’s progress as a company.
For more information about the logic behind the rebranding, and to discover more about their company, visit the Lioness Website.