SkyDeck Holds BAM Product Story Workshop With David Riemer

SkyDeck Holds BAM Product Story Workshop With David Riemer

SkyAdvisor David Riemer kicked off SkyDeck’s Berkeley Acceleration Method (BAM) with the Product Story Workshop.  As one of SkyDeck’s six focus areas, the Product Story Workshop covered the importance of identifying the customer, having customer insight, defining the problem being addressed and creating a value proposition for that problem.

SkyDeck’s BAM, is a six-month program that SkyTeams undergo to strengthen their position in the market. The advice and experience that Riemer presented at the workshop proved applicable to all of the startups that attended. By discussing examples from Toy Story 3 and Mad Men, as well as presentations given by SkyAlums Eko Devices, Ava, and Mentive, Riemer was able to emphasize his main message: stories are crucial to a startup’s success.

SkyAdvisor David Riemer is a Haas Executive-In-Residence and specializes in clarifying product strategies for startups.